A company relationship is not a lead.

It is easy to look at company-to-company activity and immediately translate it into sales language. Company A is talking to Company B, therefore Company B is a lead. That is sometimes true. It is also an unnecessarily narrow interpretation.

Inter-company work can represent a vendor evaluation, a customer escalation, a partnership, an implementation, a legal process, a financing relationship, a channel motion or a strategic project that fits none of those categories.

The observation and the interpretation are different layers.

Evericade's job is to make the observation reliable: a relationship exists, activity changed, the change is unusual, the change persisted. A user's job is to decide whether that matters in the context of the decision they are making.

This distinction matters commercially too. The same underlying signal can be useful to a revenue team trying to understand account motion, an investor watching a portfolio, or a strategy team monitoring an ecosystem.

Trying to force every relationship into a single workflow too early makes the signal less general and often less honest.

A relationship is not a lead. It is evidence that organisations are doing work together. What that work means is the next question.